The entire museum community benefits from a process that helps
to ensure that member museums develop or confirm
their understanding of what museums are and what their
responsibilities are to the public trust. This sends a clear
message to our communities, supporters, elected officials,
donors, and funders that they can have confidence and pride
in Recognized Museums as organizations worthy of their
All applicants to the Recognized Museum Program benefit from access to the AMA's programs and services as well as the institutional learning that occurs during the application process. Museum staff, volunteers, and board members know that they are part of a community of museums and museum professionals that share common standards, ethics, and commitment to continuous learning and to community engagement.
The AMA undertakes marketing activities on behalf of Recognized Museums directed at the museum-going public that promote and showcase them as places that provide high quality visitor experiences. Most notably, the AMA partnered with Travel Alberta to develop a tourism marketing website profiling Recognized Museums. Recognized Museums are also eligible to purchase Tourism Oriented Directional Signs.
In the late nineteenth and early twentieth centuries women made inroads into various professions including teaching, journalism, social work, and public health. Nursing was well-established.  These advances included the establishment of a Women’s Medical College in Toronto (and in Kingston, Ontario) in 1883, attributed in part to the persistence of Emily Stowe , the first female doctor to practise in Canada. Stowe’s daughter, Augusta Stowe-Gullen , became the first woman to graduate from a Canadian medical school.  Graduating from medical school did not ensure that women were allowed to attain licensing. Elizabeth Scott Matheson graduated in 1898, but was refused her licence to practise by the Northwest Territories College of Physicians and Surgeons. The government contracted with her as the district physician for $300 annually in 1901, though she was unable to secure her licence until 1904.